Akshay Kumar was not as zealous as these guys when he received the Olympic torch in Canada. Kapil Dev was more composed when he lifted the World Cup back in 1983.
But just see what IPL has done to the List A players of Indian cricket. Till the time they played for India only they had plump commercial endorsements like Reebok, Pepsi and Fancy Cars.
But no stand up comedian can achieve as much hilarity as the three Mumbai Indian caps have achieved in one single ad.
The passion, the pride that Sachin, Zaheer and Harbhajan Singh have exuded in the Zandu Balm ad makes me sit through even test matches in good humour (quite literally).
The final definitive image of the three showing off the pain reliever with hoardes others following and saying "Ek Balm Theen Kaam" surpasses Emami Fair and Handsome, Boro Plus and Revital ads with consummate ease.
I think the brief economic downturn left the FMCGs reeling under severe ad budgets. Dont worry guys, you have managed to garner mind space - for good or for bad is a no brainer.
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